List fixed costs first: venue deposit, artists, sound, security, and marketing. Add 10–15% contingency for fuel, transport, and last-minute rentals.
Price tickets only after you know break-even attendance. Factor AyaTickets fees and any payment provider charges into margin.
Negotiate local sponsors with visible logo placement on stage scrims and digital flyers. Cash plus in-kind (drinks, printing) is common in Douala and Yaoundé.
Track expenses weekly in a simple spreadsheet. If early sales are slow, shift budget from print to digital creators who convert on Mobile Money.