Alternate between artist teasers, venue walk-throughs, and ticket countdowns. Short vertical video performs best on Facebook and Instagram in Douala.
Highlight local culture — makossa, afrobeat, comedy in pidgin — so content feels native, not imported.
Run a “tag a friend” giveaway for a pair of tickets; require both users to follow your page and share the AyaTickets link.
Recycle top-performing clips as ads with a small budget targeted by city and age range.